Before beginning a boot camp program, decide who your target audience is. Trader at Fitness & Image Results explains, “We purposely decided to target women in the 25- to 35-year age group for this program. These women are a different demographic from our personal training clients. They are looking for something different from the traditional aerobics class format.” Trader also points out that “the boot camp’s intense type of training has a number of benefits, including increased strength and cardiovascular endurance, with greater calorie burning and fat loss.” These types of benefits should be mentioned in marketing materials. Read the rest of this entry »
Marketing Strategy
January 19th, 2012 Posted in Wellness
Jan, 19 2012
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