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Elena’s Journal Week One. Part 2

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Armand’s Reply

Elena,

Welcome to the program! It looks like you are off to a good start!

It is true that when you begin an exercise program you are struck by how good it makes you feel. Read the rest of this entry »

Marketing Strategy

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Before beginning a boot camp program, decide who your target audience is. Trader at Fitness & Image Results explains, “We purposely decided to target women in the 25- to 35-year age group for this program. These women are a different demographic from our personal training clients. They are looking for something different from the traditional aerobics class format.” Trader also points out that “the boot camp’s intense type of training has a number of benefits, including increased strength and cardiovascular endurance, with greater calorie burning and fat loss.” These types of benefits should be mentioned in marketing materials. Read the rest of this entry »

Using RPE for Exercise Intensity

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Another method for prescribing and monitoring exercise intensity involves using ratings of perceived exertion (RPE). Perceived exertion refers to the physical strain individuals believe they are experiencing while exercising. Perceived exertion feedback is important because it provides a practical means for individuals to become sensitive to what constitutes appropriate exercise intensity. During exercise, perception of effort is influenced by a variety of cues — some local in nature (e.g., sensations of muscular discomfort or strain) and some central in nature (e.g., heart rate, breathing rate, etc.). Read the rest of this entry »

A Walking Test to Measure Your Fitness Level

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If you are just beginning a physical activity routine, it can be beneficial to estimate your own level of fitness with a simple, self-administered walking test developed by the Institute for Aerobics Research in Dallas. This test measures the ability of your heart and lungs to take in and deliver oxygen to your body. Read the rest of this entry »